DESCRIPTION.
The team developed a modular activation system for Tiger Beer, drawing inspiration from the design guidelines of the concept store located at the Jewel Changi Airport. The system aimed to create an adaptable experience suitable for various environments, seamlessly merging local street food with Tiger's beer sampling.

MECHANICS.
The mechanics of the activation system allow shoppers to fully immerse themselves in the Tiger Art Gallery. Utilizing an Augmented Reality Photo Booth, they can explore different artworks, capture photos or videos, and effortlessly share their creations with friends on popular social media platforms.
To engage with the brand and deepen their knowledge, shoppers are invited to participate in a brief quiz by scanning a QR code. The quiz focus on entertaining cultural facts about Tiger Beer and Singapore consumption. Upon completion, participants can redeem a sample of Tiger Beer accompanied by an Asian dish of their preference.

CREDITS.
Concept designed while I was working at Dass Inc. together with the creative team.