ABOUT

"I am an Industrial Designer and Experiential Marketing Specialist with over 15 years of experience in the industry. Throughout my career, I have held various roles that have provided me with valuable expertise. I started as an Industrial Designer for a merchandising materials manufacturer, then transitioned into a coordinator position at a fast-moving consumer goods manufacturer, and subsequently, for over ten years, I had the opportunity to lead engineering and design teams within multinational agencies.

During my journey, I had the privilege to work with renowned brands such as Havaianas, Heineken, Unilever, Coca-Cola, Reckitt Benckiser, Kimberly-Clark, Mondelez, Procter and Gamble, and Johnson & Johnson. Successfully executing projects for these brands has allowed me to refine my skills and develop a deep understanding of consumer behavior and Marketing dynamics.

My expertise lies in designing, developing, and managing brand activation projects from start to finish. With a strong technical background, creative mindset, and knowledge of consumer behavior, I excel at creating immersive sensory experiences that resonate with target audiences. I am particularly passionate about employing O2O (online-to-offline) strategies to bridge the gap between the digital and physical worlds. 

Currently based in sunny Singapore for over four years, I am passionate about brands and the impact they can have in our world. If you share this passion or would like to know more about my journey or work, I would love to connect with you. Let's embark on an exciting journey together!"