OBJECTIVE.
The objective was to create an impactful Key Opinion Influencer (KOI) kit to support and promote the exciting new launch of Tresemmé Keratin Smooth products in the APAC region. The kit aimed to offer an engaging and creative approach to educate online followers and shoppers about the products' unique selling points.

APPROACH.
Understanding the essential product benefits and key brand values that the influencers needed to emphasize to their followers was the foundation of our approach. We envisioned an immersive unboxing experience that allowed potential consumers to witness their favorite influencers using the products in real-time content posts while discussing the benefits and visible results.
To ensure alignment with key stakeholders, we meticulously crafted storyboards (sketches) that vividly presented the concept before proceeding with the final execution.

THE SOLUTION.
The result of our creative endeavor was a thoughtfully designed KOI kit featuring premium finishes. We strategically incorporated three layers of communication within the gift box to enhance the unboxing experience. Upon reaching the final layer, influencers discovered an instruction leaflet outlining an exciting challenge. The challenge entailed using the product and gauging the smoothness of their hair by sliding it on a comb lifted by hellion filled balloons. 

CREDITS.
Designed and executed while I was working at Dass Inc. in collaboration with the design team.