OBJECTIVE.
Our objective was to drive awareness of the campaign by deploying a brand experience activation at the entrance of the "bars alleys," benefiting from footfall and engaging consumers before they started consuming the product at their preferred venues.

APPROACH.
We undertook a comprehensive understanding of the consumers' mission and behaviors, delving deep into the brand world and the campaign's Big Idea: "The best moment to enjoy an Ice-Cold Tiger Crystal is when you're on-fire."

THE SOLUTION.
We created a captivating environment divided into two main zones: Fire & Ice. In the first zone, starting right from the entrance, consumers could participate in activities that allowed them to experience on-fire moments. In the second zone, after engaging in these activities, consumers could enjoy a Tiger Crystal sample paired with a local food. They also had the opportunity to personalize Tiger bottles with unique stamps chosen at the digital touch screens counter.

CREDITS.
This concept was designed while I was working at Dass Inc., collaborating with the creative team, and in partnership with Publicis Group.