OBJECTIVE.
The objective of this project was to develop a set of retail assets for Gerber China that would disrupt the baby food market, elevate the brand presence, and enhance the overall shopping experience. A primary focus was to design units with distinct product segmentation and age indicators to facilitate shoppers in finding the most suitable products while driving increased basket size.

APPROACH.
Through an exhaustive examination of the brand landscape and in-depth analysis of consumer behavior, we gained valuable insights that guided our approach. We identified key brand elements and translated them into visually striking shapes and forms adaptable across various touchpoints within the retail environment. This approach ensured seamless integration with shopper navigation and diverse planogram requirements while elevating product appeal and conversion rates.

THE SOLUTION.
We developed a comprehensive set of retail assets that successfully achieved the project's objectives. These assets were meticulously designed to disrupt the market, amplify brand awareness, and assist shoppers in selecting the right products to meet their specific needs. Our client's priority for clear product segmentation and age clues was seamlessly incorporated into the units, resulting in an improved shopping experience and increased basket size for shoppers.


CREDITS.
This concept was designed while I was working at Dass Inc., collaborating with the creative team.