OBJECTIVE.
Our objective was to develop a range of units in collaboration with a team to boost the sales of Coca-Cola and its subsidiary brands across modern trade channel touchpoints. This encompassed considering aspects such as brand presence, standardization of equities, economy of scale, and execution.

APPROACH.
Working closely with a dedicated team, we embarked on a comprehensive exploration of the Coca-Cola brand world, identifying the key elements that made its brand equities unique to shoppers. Together, we conducted nationwide trade visits to study and gather data about all touchpoints where Coke's products were displayed and sold. We also facilitated workshops, engaging key stakeholders to define the project scope and establish effective implementation strategies.

THE SOLUTION.
Our collaborative effort resulted in a solution centered around a point-of-sale material (POSM) system. This system was based on a combination of injection-molded modular components that could be assembled into diverse types of units, catering to all channel touchpoints and consumer occasions. With a repertoire of more than 20 different parts, we designed the units for easy assembly, utilizing dovetail and snapping systems that allowed a single person to assemble them on-site without requiring additional tools. Moreover, our flat-pack shipping approach contributed to more cost-effective manufacturing and deployment.

CREDITS.
This project was developed in collaboration with a dedicated team during my tenure at Barrows. Special thanks to the design team and my partners at Fabrica de Ideias (https://fabricadeideias.net/en/cases/coca-cola-pt/) for their valuable contributions.